This Moo
YCN Student Awards 2015 Entry
Brief: MOO
Brief:
Visually celebrate MOO’s belief that ‘Design Works Wonders’.
Approach:
Using the concept of semiotics as a basis, my approach was to create something fun that looks striking and visually engaging and something that would build intrigue around MOO.
One of the fundamental aspects of semiotics is understanding that the representation of something is not actually that thing.
MOO is helpful, encouraging, sociable, open and playful and can transform “representations” into reality.
